Why Choose CLAD For Your Wedding?
There used to be a time when styling the groom was left for the last few moments of wedding planning. However, those days are past us, thankfully. CLAD started off as a groom styling service, so we emphasize on the fashion that a groom sports as much as the bride’s outfits on the day of, and all the functions in between as well. We want to introduce grooms to the universe of tasteful menswear available for them to don: be it decadent sherwanis, achkans, bandhgalas, or even tuxedos.
At CLAD, we don’t believe in last-minute matching groom wear — every function, be it the roka, engagement, mehendi, cocktail, welcome dinner, sangeet, the wedding day, or the reception, is given equal importance and we love curating a unique collection of wedding wear for each groom, according to their needs.
What’s Our Procedure For Groom Styling?
CLAD interacts closely with the groom to identify their signature style, to begin with. Every man is different, and each one has his own preferences regarding colours, fabrics, shapes, silhouettes, and accessorizing. If grooms are open to it, we provide them with a little survey which helps us identify their overarching style sense and any designers that may be on their radar already. CLAD also makes moodboards based on each groom’s preferences, so we can style them perfectly for their weddings. These moodboards are exchanged and perfected with the groom till they’re satisfied.
Then comes the fun part: CLAD arranges exclusive designer appointments with the shortlisted creators, and we assure you that our reach is second to none in the groom wedding styling industry. Our network of top fashion designers is veritable and inimitable, and the kind of designers CLAD has access to, our clients have access to the same creators — because they deserve only the best. Big name designers like Falguni Shane Peacock, Faraz Manan, Tarun Tahiliani, Sabyasachi, Anamika Khanna, Anita Dongre, Gaurav Gupta and many more are a part of our roster. These appointments can be in-person (based on location) or virtual with the designers or their team, where the groom and CLAD exchange ideas with the maestros of fashion. With CLAD’s and the designers’ expertise, a curation of the most suitable outfits is made for the groom to pick and choose from. These curations are made individually for each client for each function, so that our grooms know what’s available in the market and what they can get for themselves.
The most enjoyable part of this process for us is customisation. A groom stylist should offer all types of bespoke options to the client, and that’s exactly what we do at CLAD. Adding bespoke details like customized marble buttons, a safa printed especially for you, or a special detail added to your sherwani makes an outfit so much more special and sets it apart from what’s on the rack. The designer appointments are a great time to bring up any customisations that the groom may have in mind, or any subsequent appointments that CLAD sets up between the designer and him.
Are Accessories A Part Of The Groom Service?
Which outfit is complete without accessories? None at all, we say. It is but obvious that as part of our groom styling service, we also curate the most suitable and occasion-appropriate accessories for every function. Think appropriate shoes, pocket squares, tie pins, lapel pins, groom jewellery, cufflinks, and even your socks — we’ve got it covered. We work in tandem with a host of accessory partners to get you the right selection for the roka, engagement, mehendi, cocktail, welcome dinner, sangeet, the wedding day, or the reception.
CLAD’s approach as groom wedding stylists is one that is rooted in perfectionism, but tempered with care for our clients. This means that every groom can expect a superlative level of professionalism when it comes to setting up appointments, coordinating fittings, setting delivery dates and times, and logistics, but also personalised tending to when it comes to curating and honing the wedding outfits, selecting accessories, and accommodating any and all personalised needs. We take care of everything sartorially, so that a groom can enjoy his time running up to the big day in bliss and excitement. This includes not only choosing and executing outfit designing, but also making the deliveries and fitting and alterations happen in time.
How Can You Contact Us?
Let us handle your wedding styling from end to end. We want to manifest these conversational dreams of sharply put together outfits, perfect accessories, and dapper function looks that combine comfort and good looks, into reality for our grooms. Contact CLAD today to find out what we can do for grooms, and how we can tailor a package for you and your wedding needs.